ECommerce Essentials Author:Ken Laudon, Carol Traver Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce?technology change, business development, and social issues?to provide a coherent conceptual... more » framework for understanding the field.« less