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e-Strategy, Pure Simple: Connecting Your Internet Strategy to Your Business Strategy
e-Strategy Pure Simple Connecting Your Internet Strategy to Your Business Strategy
Author: Michel Robert, Bernard Racine, Robert Michel
Senior managers know that the Internet demands new business strategies. But for many of these executives, much about the Internet and e-commerce remains enigmatic. This important new book by strategy guru Michel Robert demystifies the Internet for executives and provides a comprehensive framework for developing Internet strategies that dovetail ...  more »
ISBN-13: 9780071371780
ISBN-10: 0071371788
Publication Date: 12/13/2000
Pages: 173
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Publisher: McGraw-Hill Trade
Book Type: Hardcover
Members Wishing: 0
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