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The Effortless Experience: Conquering the New Battleground for Customer Loyalty
The Effortless Experience Conquering the New Battleground for Customer Loyalty
Author: Matthew Dixon, Nick Toman, Rick DeLisi
From the author of the acclaimed Wall Street Journal bestseller The Challenger Sale —   — Conventional wisdom holds that to increase loyalty, companies must “delight? customers by exceeding service expectations. Some focus on dazzling them at the cost of neglecting to solve basic service problems—a big strategic mistake. —   — Through extensive rese...  more »
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ISBN-13: 9781591845812
ISBN-10: 1591845815
Publication Date: 9/12/2013
Pages: 256
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Publisher: Portfolio Hardcover
Book Type: Hardcover
Other Versions: Audio CD
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