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The End of Fashion : How Marketing Changed the Clothing Business Forever
The End of Fashion How Marketing Changed the Clothing Business Forever
Author: Teri Agins
The time when "fashion" was defined by French designers whose clothes could be afforded only by the elite has ended. Now designers take their cues from mainstream consumers, and creativity is channeled more into mass-marketing clothes than into designing them. Teri Agins astutely explores this seminal change, laying bare all aspects of the fashi...  more »
ISBN-13: 9780060958206
ISBN-10: 0060958200
Pages: 352
Rating:
  • Currently 4.1/5 Stars.
 5
4.1 stars, based on 5 ratings
Publisher: Perennial Currents
Book Type: Paperback
Members Wishing: 1
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Top Member Book Reviews

 CocoCee avatar reviewed The End of Fashion : How Marketing Changed the Clothing Business Forever on + 404 more book reviews
Helpful Score: 1
Wall Street Journal contributor Teri Agins spotlights the downfall of haute couture and the rise of American mass marketing of fashion. The fall of Ungaro, Gucci, Armani,, and the struggles and rise of the LVMH, the GAP, Ralph Lauren, and Wal-mart are brought to life. Very interesting look into the world of the current clothing industry.
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 reviewed The End of Fashion : How Marketing Changed the Clothing Business Forever on + 11 more book reviews
This is a great book to help anyone understand the retail landscape of fashion, both high-end and mass market.


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