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Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture
Ernest Dichter and Motivation Research New Perspectives on the Making of Postwar Consumer Culture
Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing.
ISBN-13: 9780230537996
ISBN-10: 0230537995
Publication Date: 9/28/2010
Pages: 288
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Members Wishing: 1
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