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Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture
Ernest Dichter and Motivation Research New Perspectives on the Making of Post-war Consumer Culture
Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing.
ISBN-13: 9780230537996
ISBN-10: 0230537995
Publication Date: 9/28/2010
Pages: 288
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Members Wishing: 1
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