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Essentials of Public Relations
Essentials of Public Relations
Author: Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee, Glen T. Cameron
This is the condensed, value-priced version of the best-selling Public Relations: Strategies & Tactics 6/e by the same author team. Essentials features the same strengths that have made the comprehensive version such a success: a highly readable writing style; an abundance of current, real-life case studies; unique "Global PR" boxes; "Focus on...  more »
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ISBN-13: 9780321082312
ISBN-10: 0321082311
Publication Date: 12/15/2000
Pages: 496
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Publisher: Allyn Bacon
Book Type: Paperback
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