Essentials of Public Relations Author:Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee, Glen T. Cameron This is the condensed, value-priced version of the best-selling Public Relations: Strategies & Tactics 6/e by the same author team. Essentials features the same strengths that have made the comprehensive version such a success: a highly readable writing style; an abundance of current, real-life case studies; unique "Global PR" boxes; "Focus on... more » Ethics" boxes; and the latest on technology's profound impact on the field. Those interested in entering the public relations field.« less