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The Experience Economy: Work Is Theatre Every Business a Stage
The Experience Economy Work Is Theatre Every Business a Stage
Author: B. Joseph Pine II, James H. Gilmore
You are what you charge for. And if you're competing solely on the basis of price, then you've been commoditized, offering little or no true differentiation. What would your customers really value? Better yet, for what would they pay a premium? Experiences. The curtain is about to rise, say Pine & Gilmore, on the Experience Economy, a new e...  more »
ISBN-13: 9780875848198
ISBN-10: 0875848192
Publication Date: 4/1999
Pages: 254
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Publisher: Harvard Business School Press
Book Type: Hardcover
Members Wishing: 0
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