BUYER BEWARE!!! That is the theme of this book. This book took me by surprise. I thought it would be another of those "ebay selling" books that are a dime a dozen. But after reading the first chapter, I could not put the book down. This book tells the story of Ken Walton and his success and eventual downfall in the early days of Ebay, selling art. I found the book especially interesting because I like to sell things on Ebay. But it also makes you very aware how careful you have to be when you buy high-ticket/collectible items. Even though the author deals mainly in art, you can take his lessons and apply it to anything that is on the collectors market. Great book for someone that likes to buy and sell on ebay.