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The Father of Spin : Edward L. Bernays and the Birth of Public Relations
The Father of Spin Edward L Bernays and the Birth of Public Relations
Author: Larry Tye
The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practitioners of the art of public relations. This book tells of Bernays's great campaigns, including: His precedent-setting work for the American Tobacco Company, climaxed by a pa...  more »
ISBN-13: 9780517704356
ISBN-10: 0517704358
Publication Date: 7/13/1998
Pages: 306
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Publisher: Crown
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 2
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