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Fordlandia: The Rise and Fall of Henry Ford's Forgotten Jungle City
Fordlandia The Rise and Fall of Henry Ford's Forgotten Jungle City
Author: Greg Grandin
The stunning, never before told story of the quixotic attempt to recreate small-town America in the heart of the AmazonIn 1927, Henry Ford, the richest man in the world, bought a tract of land twice the size of Delaware in the Brazilian Amazon. His intention was to grow rubber, but the project rapidly evolved into a more ambitious bid to ...  more »
ISBN-13: 9781848311473
ISBN-10: 1848311478
Publication Date: 2/4/2010
Pages: 432
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Publisher: Icon Books Ltd
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 3
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 reviewed Fordlandia: The Rise and Fall of Henry Ford's Forgotten Jungle City on
This book is a well-written history of the Ford empire and of Henry Ford and his philosophy, in particular. The "All-American" town Ford tried to establish in northwestern Brazil during the 1930's is a not very well known part of American history, but is fascinating in showing the disparity between cultural values.


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