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Frugal Innovation: How to do more with less (Economist Books)
Frugal Innovation How to do more with less - Economist Books
Author: Navi Radjou, Jaideep Prabhu, The Economist
Frugal innovation is a way that companies can create high-quality products with limited resources. Once the preserve of firms in poor markets, Western companies are now seeking ways to appeal to cost-conscious and environmentally-aware consumers at home. With an estimated trillion-dollar global market for frugal products, and with potentially hu...  more »
ISBN-13: 9781610395052
ISBN-10: 1610395050
Publication Date: 2/10/2015
Pages: 256
Edition: First Trade Paper Ed
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Publisher: The Economist
Book Type: Paperback
Members Wishing: 0
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