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Fundamentals of International Business
Fundamentals of International Business
Author: Michael R. Czinkota, Illka A. Ronkainen, Michael H. Moffett
Fundamentals of International Business is a concise introduction to international business with special emphasis on the environmental and cultural issues facing global organizations. The distinguished author team's academic and practitioner experience both in business and government ensures a balance of research and practical insight. The text...  more »
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ISBN-13: 9780324259643
ISBN-10: 0324259646
Publication Date: 4/7/2003
Pages: 560
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Publisher: South-Western College Pub
Book Type: Paperback
Other Versions: Hardcover
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