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Getting Them to Give a Damn : How to Get Your Front Line to Care about Your Bottom Line
Getting Them to Give a Damn How to Get Your Front Line to Care about Your Bottom Line Author:Eric Chester Transform Your Bored, Uncaring Young Workforce into a Powerhouse of Performers and Innovators According to the U.S. Office of Consumer Affairs, by 2012 there will be a shortage of more than two million front-line service workers in retail sales, customer service, and food preparation. Only a fraction of the restless Generation Y workers who ty... more »pically fill these positions stay with their employer longer than a year! Dubbed “kidployees,” these 16- to 24-year-olds share an entirely different set of values, expectations, and skills that must be reckoned with if you’re among the millions of business owners and managers in America. In Getting Them to Give a Damn, nationally recognized Generation Y expert Eric Chester shows readers how to hire, train, manage, and motivate a workforce that won’t blindly conform to company policies and standards. Chester reveals the management techniques that leading-edge employers are using to get these quirky, book-smart, and streetwise kidployees to contribute in innovative and entrepreneurial ways, including how to: •Recruit the best kidployees as front-line workers. •Use new training techniques to transform lackluster kidployees into caring and committed loyalists. •Implement effective management strategies to ratchet up each young worker’s “give a damn” factor. •Dramatically reduce costly turnover. •Establish cool, cutting-edge recognition and reward programs to inspire high performance. With some 36 million entering the workforce, Generation Y has become the front line of American business and the face of your brand. Make sure you’re ready for them!« less