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Getting Wiser to Teens: More Insights into Marketing to Teenagers
Getting Wiser to Teens More Insights into Marketing to Teenagers
Author: Peter Zollo
This new and expanded update of Peter Zollo's popular Wise Up to Teens gives readers a thorough understanding of what teens think, feel, and need, what they do, what they buy, and how marketers should--and shouldn't--reach them. Brimming with invaluable insights and information, Getting Wiser to Teens examines: - The economic clout of the tee...  more »
ISBN-13: 9781885070548
ISBN-10: 1885070543
Publication Date: 11/2003
Pages: 424
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Publisher: New Strategist Publications
Book Type: Hardcover
Members Wishing: 0
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