Giftology Author:John Ruhlin Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies. — But be warned, gifts with strings attached backfire. — There is a right, and wrong, way to give. — John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the For... more »tune 500 and his tactics lead to appreciative responses and wide-open check books.
Through poignant personal stories and data-backed evidence, Ruhlin breaks down how anyone from mail clerk to managing director can master the magic of Giftology; with these and more: Mastering reciprocity, the hidden bottom line booster Laser-targeting whom to give a gift and when to use thrift Uncovering your client s inner circle and becoming part of it
Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.« less