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Global Marketing (2nd Edition)
Global Marketing - 2nd Edition
Author:
Following the tradition of Keegan's acclaimed Global Marketing Management, this groundbreaking full-color book offers a concise introduction to the field that is presented in a lively reader-friendly style. The authors integrate relevant real-world cases, vignettes, and boxed features with a clear, engaging narrative to effectively co... more »
Author:
Following the tradition of Keegan's acclaimed Global Marketing Management, this groundbreaking full-color book offers a concise introduction to the field that is presented in a lively reader-friendly style. The authors integrate relevant real-world cases, vignettes, and boxed features with a clear, engaging narrative to effectively co... more »
ISBN-13: 9780130842688
ISBN-10: 0130842680
Publication Date: 7/28/1999
Pages: 640
Rating: ?
ISBN-10: 0130842680
Publication Date: 7/28/1999
Pages: 640
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> General
- Business & Money >> Marketing & Sales >> Advertising
- Business & Money >> Marketing & Sales >> Marketing >> General
- Business & Money >> Marketing & Sales >> Marketing >> Global
