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Global Marketing: A Decision-Oriented Approach (4th Edition)
Global Marketing A DecisionOriented Approach - 4th Edition
Author: Svend Hollensen
Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. *Brand new case studies focus on globally...  more »
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ISBN-13: 9780273706786
ISBN-10: 0273706780
Publication Date: 6/4/2007
Pages: 752
Edition: 4
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Publisher: Prentice Hall
Book Type: Paperback
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