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The Green Marketing Manifesto
The Green Marketing Manifesto
Author:
We are currently eating, sleeping and breathing a new found religion of everything ?green?. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ?environmental? business strategy. In line with this awareness, there is much discussion about the ?green marketing opportunity? as a means of jumping o... more »
Author:
We are currently eating, sleeping and breathing a new found religion of everything ?green?. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ?environmental? business strategy. In line with this awareness, there is much discussion about the ?green marketing opportunity? as a means of jumping o... more »
ISBN-13: 9780470723241
ISBN-10: 0470723246
Publication Date: 1/2/2008
Pages: 320
Rating: ?
ISBN-10: 0470723246
Publication Date: 1/2/2008
Pages: 320
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> Economics >> Environmental Economics
- Business & Money >> Marketing & Sales >> Marketing
- Business & Money >> Green Business
