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Groundswell: Winning in a World Transformed by Social Technologies
Groundswell Winning in a World Transformed by Social Technologies
Author: Charlene Li, Josh Bernoff
Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful compa...  more »
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ISBN-13: 9781422125007
ISBN-10: 1422125009
Publication Date: 4/21/2008
Pages: 224
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Publisher: Harvard Business School Press
Book Type: Hardcover
Other Versions: Audio CD
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