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Guerrilla Advertising (Guerrilla Marketing)
Guerrilla Advertising - Guerrilla Marketing
Author: Jay Conrad Levinson
In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate m...  more »
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ISBN-13: 9780395687185
ISBN-10: 0395687187
Publication Date: 6/8/1994
Pages: 304
Rating:
  • Currently 2/5 Stars.
 2
2 stars, based on 2 ratings
Publisher: Houghton Mifflin
Book Type: Paperback
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