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Your Gut is Still Not Smarter Than Your Head : How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth & Profits
Your Gut is Still Not Smarter Than Your Head How Disciplined FactBased Marketing Can Drive Extraordinary Growth Profits
Author: Kevin Clancy, Peter Krieg
Praise for — Your Gut Is Still Not Smarter Than Your Head — "Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Your Gut Is Still Not Smarter Than Your Head demonstrates that marketing, properly understood, is your company's engine for spotting opportunities and nurturing ...  more »
ISBN-13: 9780471979937
ISBN-10: 0471979937
Publication Date: 3/30/2007
Pages: 296
Rating:
  • Currently 3.8/5 Stars.
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3.8 stars, based on 3 ratings
Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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