The Gutenberg Galaxy Author:Marshall McLuhan "A Wholly Indispensable Book" — With the invention of the printing press, Western civilization was radically altered. Now, with the increasing dominance of the electronic media, an equally far-reaching revolution is taking place. The radical nature of these changes wrought on the individual psyche and the social organism is explored boldly and br... more »illiantly in a book essential to understanding the man hailed as the most dynamic and relevant thinker on the scene today-Marshall McLuhan.
"If McLuhan's way out is, it is because that's where we really are. His book opens directly and creatively out onto every humane activity known to man; it forces consideration of pressing, up-to-date (futuristic, yet) problems in politics, economics, philosophy, literature, and post-Newtonian physics...It leaves an average professor... feeling somewhat like a cross between a dodo and an astronaut with a heart condition.« less