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Harnessing the Power of Social Media and Web Analytics (Advances in Social Networking and Online Communities)
Harnessing the Power of Social Media and Web Analytics - Advances in Social Networking and Online Communities
Author: Anteneh Ayanso
Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the emergence of new internet technologies, businesses are increasingly recognizing the value of social media and web presence in the promotion of their products and services.Harnessing the Power of Social ...  more »
ISBN-13: 9781466651944
ISBN-10: 1466651946
Publication Date: 2/28/2014
Pages: 305
Edition: 1
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Publisher: IGI Global
Book Type: Hardcover
Members Wishing: 0
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