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Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
Harvard Business Review on Brand Management - Harvard Business Review Paperback Series Author:Erich Joachimsthaler, David Aaker, John Quelch, David Kenny, Vijay Vishwanath, Mark Jonathan Leading Minds and Landmark Ideas In An Easily Accessible FormatFrom the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, The Harvard Business Review Paperback Series delivers the fundamental information today's professionals need to stay competitive in a fast... more »-moving world.With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. Harvard Business Review on Brand Management provides the latest strategies for maximizing the value of your brands and products. A Harvard Business Review Paperback.« less