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Hello Kitty : The Remarkable Story of Sanrio and the Billion Dollar Feline Phenomenon
Hello Kitty The Remarkable Story of Sanrio and the Billion Dollar Feline Phenomenon
Author: Ken Belson, Brian Bremner
Now in paperback, the inside story of the cartoon kitty that became a multibillion-dollar global enterprise — The only business book to offer an in-depth exploration of the Hello Kitty phenomenon, Hello Kitty tells the amazing story of how the Japanese company Sanrio bucked the odds and transformed a bulbous, all-but-featureless cartoon critter i...  more »
ISBN-13: 9780470820940
ISBN-10: 0470820942
Publication Date: 11/26/2003
Pages: 250
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Publisher: John Wiley Sons
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 5
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