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The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives
The Hidden Brain How Our Unconscious Minds Elect Presidents Control Markets Wage Wars and Save Our Lives
Author: Shankar Vedantam
The hidden brain is Shankar Vedantam’s shorthand for a host of brain functions, emotional responses, and cognitive processes that happen outside of our conscious awareness, but that have a decisive effect on how we behave.  The hidden brain has its finger on the scale when we make all of our most complex and important decisions &nda...  more »
ISBN-13: 9780385525213
ISBN-10: 0385525214
Publication Date: 1/19/2010
Pages: 288
Rating:
  • Currently 4.2/5 Stars.
 3

4.2 stars, based on 3 ratings
Publisher: Spiegel & Grau
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 7
Reviews: Member | Amazon | Write a Review

Top Member Book Reviews

AZmom875 avatar reviewed The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives on + 624 more book reviews
Helpful Score: 1
This books starts off strong with some new and intriguing information about our hidden brain. I think towards the end it was less informative, and less science based.

A great deal was spent on racial bias. Obama's campaign and racism were explained. I didnt follow that campaign much, I never do, but I actually felt terrible about some of the things reported in the book that happened to Obama during the election due to the color of his skin. I never tell anyone who I voted for, not even family, but to think people voted consciously or unconsciously because someone was black bothered me as much as someone voting for a black person to prove they were not racist. Maybe I got more bored with the later chapter cause it dealt with politics and I am not too interested in how we vote. I was very interested in WHY we vote.

The book is worth reading because it covers so many topics about our hidden brain. I even took a test on the web that the book recommended. and Yes I was moderately bias towards... whatever the topic was. You go find out if you are too.
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