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The Hidden Persuaders
The Hidden Persuaders
Author:
What Makes Us Buy, Believe - And Even Vote - The Way We Do. An Introduction to the New World of Symbol Manipulation and Motivational Research. — Why do men think of a mistress when they see a convertible in a show room? (See "The Built-in Sexual Overtone.") — Why do marketing psychologists call deep freezers "frozen islands of security"? (See "Mar... more »
Author:
What Makes Us Buy, Believe - And Even Vote - The Way We Do. An Introduction to the New World of Symbol Manipulation and Motivational Research. — Why do men think of a mistress when they see a convertible in a show room? (See "The Built-in Sexual Overtone.") — Why do marketing psychologists call deep freezers "frozen islands of security"? (See "Mar... more »
ISBN: 224746
Publication Date: 9/1957
Pages: 275
Rating: ?
Publication Date: 9/1957
Pages: 275
Rating: ?
0 stars, based on 0 rating
Publisher: David McKay Company, Inc.
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 2
Reviews: Write a Review
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 2
Reviews: Write a Review
Genres:
