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A History of Advertising (Basic Architecture Series)
A History of Advertising - Basic Architecture Series
Author: Stephane Pincas, Marc Loiseau
This title presents the evolution of the ad. The history of western advertising is a long one, starting as early as the 1630s, when frenchman Theophraste Renaudot placed the first advertising notes in La Gazette de France, or in 1786, when William Tayler began to offer his services as "Agent to the Country's Printers, Booksellers, etc.," but the...  more »
ISBN-13: 9783836502122
ISBN-10: 3836502127
Publication Date: 8/1/2008
Pages: 336
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Publisher: Taschen
Book Type: Hardcover
Members Wishing: 0
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