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Hooked: A Guide to Building Habit-Forming Technology
Hooked A Guide to Building HabitForming Technology
Author: Nir Eyal
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there be a pattern underlying how technologies hook us? This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products re...  more »
ISBN-13: 9781494277536
ISBN-10: 1494277530
Publication Date: 12/26/2013
Pages: 154
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Publisher: CreateSpace Independent Publishing Platform
Book Type: Paperback
Other Versions: Hardcover, Audio CD
Members Wishing: 8
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