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Hooked: How to Build Habit-Forming Products
Hooked How to Build HabitForming Products
Author: NIR EYAL
Why do some products capture our attention, while others flop?  — What makes us engage with certain products out of habit?  — Is there a pattern underlying how technologies hook us?  — This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products r...  more »
ISBN-13: 9780241184837
ISBN-10: 0241184835
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Publisher: Portfolio Penguin
Book Type: Hardcover
Other Versions: Paperback, Audio CD
Members Wishing: 5
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