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How Customers Think: Essential Insights into the Mind of the Market
How Customers Think Essential Insights into the Mind of the Market
Author: Gerald Zaltman
How to unlock the hidden 95% of the customer’s mind that traditional marketing methods have never reached. Selling Points Practical synthesis of the cognitive sciences: Drawing heavily on psychology, neuroscience, sociology, and linguistics, Zaltman combines academic rigor with real-world results to offer highly accessible insights, ...  more »
ISBN-13: 9781578518265
ISBN-10: 1578518261
Publication Date: 2/21/2003
Pages: 352
Rating:
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Publisher: Harvard Business School Press
Book Type: Hardcover
Members Wishing: 0
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