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How We Decide
How We Decide
Author: Jonah Lehrer
From the acclaimed author of Proust Was a Neuroscientist, a fascinating look at the new science of decision-making -- and how it can help us make better choices — Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we "blink" and go with our gut. But as scientists break ...  more »
ISBN-13: 9780618620111
ISBN-10: 0618620117
Publication Date: 2/9/2009
Pages: 256
Edition: 1
Rating:
  • Currently 4.1/5 Stars.
 9

4.1 stars, based on 9 ratings
Publisher: Houghton Mifflin
Book Type: Hardcover
Other Versions: Paperback, Audio CD
Members Wishing: 3
Reviews: Member | Amazon | Write a Review

Top Member Book Reviews

reviewed How We Decide on + 177 more book reviews
Helpful Score: 2
Interesting collection of research about how our brain works when we learn and make choices. Good advice on when to reason out a choice and when to go with your gut.
susieqmillsacoustics avatar reviewed How We Decide on + 1062 more book reviews
Helpful Score: 1
A very interesting and educational journey into the different parts of the brain and how these areas work (for better or for worse)to draw conclusions and make decisions. Good insight on how it can be manipulated and how it can improve to make better decisions. However, beware "The Moral Mind" chapter, as there are some very disturbing things covered there.
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reviewed How We Decide on + 15 more book reviews
Social scientists, beware! An uncomfortable and bewildering read as it reduces many of our decisions on the material details of our brains, particularly the development of our prefrontal cortex!!


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