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How to Launch a Brand (2nd Edition): Your Step-By-Step Guide to Crafting a Brand: From Positioning to Naming and Brand Identity
How to Launch a Brand Your StepByStep Guide to Crafting a Brand From Positioning to Naming and Brand Identity - 2nd Edition
Author: Fabian Geyrhalter
This book will guide you through the steps necessary to build a brand from the ground up: Step 1 (Chapter 1): Create a brand platform Step 2 (Chapter 2): Devise a brand name Step 3 (Chapter 3): Design your brand's identity Step 4 (Chapter 4): Craft your brand atmosphere touch points Most entrepreneurs, even seasoned brand managers, launch first ...  more »
ISBN-13: 9780989646130
ISBN-10: 0989646130
Publication Date: 6/19/2016
Pages: 122
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Publisher: Geyrhalter Design Inc DBA Finien
Book Type: Paperback
Members Wishing: 0
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