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Impossible to Ignore: Creating Memorable Content to Influence Decisions
Impossible to Ignore Creating Memorable Content to Influence Decisions
Author: Carmen Simon
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore?using the latest in brain scienceAudiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they?l...  more »
ISBN-13: 9781259584138
ISBN-10: 1259584135
Publication Date: 5/13/2016
Pages: 288
Edition: 1
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Publisher: McGraw-Hill Education
Book Type: Hardcover
Members Wishing: 3
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