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Improving Survey Questions : Design and Evaluation (Applied Social Research Methods)
Improving Survey Questions Design and Evaluation - Applied Social Research Methods
Author: Floyd J., Jr Fowler
What is a good question? Although there are several potential sources for error in survey data, the validity of surveys depends on the design of the questions asked. This book shows how to word and format a question, write questions that will evoke the kind of answers for which they were designed, and empirically evaluate survey questions. In ad...  more »
ISBN-13: 9780803945821
ISBN-10: 0803945825
Publication Date: 8/8/1995
Pages: 200
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Publisher: SAGE Publications
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 1
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