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Influence: Science and practice
Influence Science and practice
Author: Robert B Cialdini
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say ?yes? to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a sal...  more »
ISBN-13: 9780673155146
ISBN-10: 0673155145
Pages: 264
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Publisher: Scott, Foresman
Book Type: Paperback
Members Wishing: 3
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