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Innovation and Entrepreneurship: Practice and Principles
Innovation and Entrepreneurship Practice and Principles Author:Peter Ferdinand Drucker The first book to present innovation and entrepreneurship as purposeful and systematic discipline which explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. A superbly practical book that explains what established businesses, public survey institutions, and new yentures have to know, have to learn,... more » and have to do in today's economy and marketplace.« less