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Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge
Inside the Tornado Marketing Strategies from Silicon Valley's Cutting Edge
Author: Geoffrey A. Moore
The bestselling guide to the high-stakes world of high tech--now in paperback! Exploring the new high-tech landscape and its implications for business strategy, Geoffrey Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. From marketing to overall business strategy, Insid...  more » is a must-read for anyone in the high-tech business.
ISBN-13: 9780887308246
ISBN-10: 0887308244
Publication Date: 7/1/1999
Pages: 272
Rating:
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5 stars, based on 5 ratings
Publisher: HarperBusiness
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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 marciamarcia avatar reviewed Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge on + 270 more book reviews
The single most important business book to date.


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