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Intelligent Content: A Primer
Intelligent Content A Primer
Author: Ann Rockley, Charles Cooper, Scott Abel
Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers. Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understan...  more »
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ISBN-13: 9781937434465
ISBN-10: 193743446X
Publication Date: 9/25/2015
Pages: 144
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Publisher: XML Press
Book Type: Paperback
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