Internal Marketing For Dentists Author:Marsha Freeman "Internal Marketing for Dentists" shows how to retain patients and increase referrals, discover and promote the "dazzle" in your service strategy, unlock your team creativity, discover the power of patient surveys, and much more. It concentrates on the five areas of dental marketing: place, services, fees, people, and promotion. The two-tape... more » program and workbook include information about: What are patients buying?
What is "dazzle"?
The Dazzle Wheel
Working the wheel
Vision
Marketing strategy "Internal Marketing for Dentists" is one of four audio cassette programs by Marsha Freeman that are excellent topics for dental staff meetings. The two-tape programs last from 60-90 minutes and each includes a full workbook. Each program, or all four, can convert your staff meetings into powerful, productive sessions. While they are designed for weekly or monthly meetings, they also make valuable additions to your office reference library and can be listened to on your car cassette system while traveling. The workbooks can also be copied for staff use. Its like having a consultant readily at hand at a fraction of the cost! The other two-cassette/workbook programs in this series, also available through Amazon.com, are "Team Systems That Work for Dentists," "Psychology in the Dental Office," and Dental Leadership by Design.« less