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Internet Marketing: Building Advantage in the Networked Economy
Internet Marketing Building Advantage in the Networked Economy
Author: Rafi Mohammed, Robert J. Fisher, Bernard J. Jaworski, Gordon Paddison
Internet Marketing: Building Advantage in a Networked Economy, 2e presents a “road-tested” framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build ...  more »
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ISBN-13: 9780072538427
ISBN-10: 0072538422
Publication Date: 4/18/2003
Pages: 743
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Publisher: Irwin/McGraw-Hill
Book Type: Hardcover
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