Anne S. (tinyinkling) reviewed The Invisible Gorilla: How Our Intuitions Deceive Us on + 17 more book reviews
Helpful Score: 1
An entertaining romp through 5 common ways in which we trick ourselves into thinking we know more about the world than we really do:
1. The illusion of attention (we believe we notice more about the world around us than we really do)
2. The illusion of memory (we believe our memories to be accurate and permanent, especially when they're detailed)
3. The illusion of confidence (we frequently assume confidence means competence)
4. The illusion of knowledge (we often assume that familiarity with an item, system, or field means we understand how it works)
5. The illusion of cause (how our pattern recognition abilities can lead us to assume unrelated things cause each other)
The book is well-grounded in research, but the authors have instead illustrated their points through famous and familiar stories which are easy to read and entertaining. By the time you reach the end of this book you may be a little less certain about what you know but you'll have had fun getting there.
1. The illusion of attention (we believe we notice more about the world around us than we really do)
2. The illusion of memory (we believe our memories to be accurate and permanent, especially when they're detailed)
3. The illusion of confidence (we frequently assume confidence means competence)
4. The illusion of knowledge (we often assume that familiarity with an item, system, or field means we understand how it works)
5. The illusion of cause (how our pattern recognition abilities can lead us to assume unrelated things cause each other)
The book is well-grounded in research, but the authors have instead illustrated their points through famous and familiar stories which are easy to read and entertaining. By the time you reach the end of this book you may be a little less certain about what you know but you'll have had fun getting there.
Elizabeth R. (esjro) -
Boy, these guys really are not Malcom Gladwell fans! Interesting and well-written; full of easy to understand anecdotes.
