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The Invisible Grail: How Brands Can Use Words to Captivate Audiences
The Invisible Grail How Brands Can Use Words to Captivate Audiences
Author: John Simmons
Seeking to reverse the trend of overemphasizing the importance of visuals at the cost of written communication strategies, this guide reinforces the power of language in creating and building strong brands. The prowess of large corporations such as Guinness and Unilever, as well as emerging brands, in engaging their audiences and connecting with...  more »
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ISBN-13: 9781904879695
ISBN-10: 1904879691
Publication Date: 5/28/2006
Pages: 224
Edition: 2nd
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Publisher: Cyan Communications
Book Type: Paperback
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