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Jobs to Be Done: A Roadmap for Customer-Centered Innovation
Jobs to Be Done A Roadmap for CustomerCentered Innovation
Author: Stephen Wunker, Jessica Wattman, David Farber
Successful innovation doesn't begin with a brainstorming session--it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want . . . and start examining what they need. First popularized by Clayton Christensen, the Jo...  more »
ISBN-13: 9780814438039
ISBN-10: 0814438032
Publication Date: 11/10/2016
Pages: 224
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Publisher: AMACOM
Book Type: Hardcover
Members Wishing: 1
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