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L.L. Bean: The Making of an American Icon
LL Bean The Making of an American Icon
Author: Leon Gorman
L. L. Bean is one of only a handful of American companies to have attained almost legendary status in the minds of its consumers. Thanks to the integrity of its product line, consistently strong brand association, and the ability to change with customers’ needs, L. L. Bean embodies the best qualities long associated with traditional Americ...  more »
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ISBN-13: 9781578511839
ISBN-10: 1578511836
Publication Date: 10/3/2006
Pages: 336
Edition: 1st
Rating:
  • Currently 3/5 Stars.
 3
3 stars, based on 3 ratings
Publisher: Harvard Business School Press
Book Type: Hardcover
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 reviewed L.L. Bean: The Making of an American Icon on
I'll never look at an LLBean catelogue the same again!!


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