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The Little Blue Book of Advertising : 52 Small Ideas That Can Make a Big Difference
The Little Blue Book of Advertising 52 Small Ideas That Can Make a Big Difference
Author: Steve Lance, Jeff Woll
The new bible for creating more powerful advertising — These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising. This is a short, fun-to-read, practical book designed to be read qui...  more »
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ISBN-13: 9781591841241
ISBN-10: 1591841240
Publication Date: 7/6/2006
Pages: 288
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Publisher: Portfolio Hardcover
Book Type: Hardcover
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