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The Long Tail : Why the Future of Business Is Selling Less of More
The Long Tail Why the Future of Business Is Selling Less of More
Author: Chris Anderson
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass ap...  more »
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ISBN-13: 9781401302375
ISBN-10: 1401302378
Publication Date: 7/11/2006
Pages: 256
Rating:
  • Currently 3.5/5 Stars.
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3.5 stars, based on 14 ratings
Publisher: Hyperion
Book Type: Hardcover
Other Versions: Paperback
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