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Search - Luxury Online: Styles, Systems, Strategies

Luxury Online: Styles, Systems, Strategies
Luxury Online Styles Systems Strategies
Author: Uche Okonkwo
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
ISBN-13: 9780230555365
ISBN-10: 0230555365
Publication Date: 3/30/2010
Pages: 320
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Members Wishing: 1
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