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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
The Luxury Strategy Break the Rules of Marketing to Build Luxury Brands
Author: Jean-Noel Kapferer, Vincent Bastien
Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. New terms like "mass-luxury," "new luxury" and "hyper luxury" attempt to qualify luxury, causing confusion today about what really makes a luxury product, a luxury brand or a luxury company. — Luxury experts Jean-Noel Kapferer and Vincent Bastien...  more »
ISBN-13: 9780749464912
ISBN-10: 0749464917
Publication Date: 10/28/2012
Pages: 352
Edition: Second Edition
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Publisher: Kogan Page
Book Type: Hardcover
Members Wishing: 1
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