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MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth
MarketBusters 40 Strategic Moves That Drive Exceptional Business Growth
Author: Rita Gunther McGrath, Ian C. Macmillan
A strategic guide to unleashing explosive growth If all firms face similar obstacles to profitable growth, how do some companies successfully burst through these barriers, leaving their competitors in the dust? Rita Gunther McGrath and Ian C. MacMillan argue that an answer to this question lies in MarketBusters: strategic moves that dra...  more »
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ISBN-13: 9781591391234
ISBN-10: 1591391237
Publication Date: 4/4/2005
Pages: 264
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Publisher: Harvard Business School Press
Book Type: Hardcover
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